wāk (noun): As a child, I was fascinated by the steady and unwavering wake of boats. Even amidst turbulent waves, the wake remained resilient, confronting them with unwavering determination, confident that it would soon regain its composure. When searching for a name for my company, I desired a word that would evoke nostalgia for a simpler era while also embodying courage in the face of adversity. Thus, Wakke was born.
Wakke Agency is an E-commerce consulting agency led by Paul Sanford, an executive-level advisor and strategist who specializes in partnering with start-ups and emerging brands who are at an inflection point but have a limited in-house E-commerce team. Our guidance helps develop and execute a scalable business model for brands grow their business.
His extensive expertise in spearheading strategic E-commerce re-platforms & launches, digital transformations, and website audits for start-ups and mid-market E-commerce brands, including The Metropolitan Museum of Art, Melissa & Doug, Haute Hippie, Copper Cow Coffee, Fahrenheit, and others in the Direct-to-Consumer (DTC) and B2B space.
He attributes his success to his diverse background, enabling him to devise an efficient approach and process to identify innovative solutions while adhering to E-commerce best practices. He believes that success is the result of careful planning, hard work, and the right experience at the right time. Paul possess extensive knowledge and a collaborative approach that enables him to seamlessly integrate into your team and help unlock your business's potential to achieve measurable success.
“If you want to go fast, go alone. If you want to go far, go together.”
Our Values
